Sustainability, in environmental, economic and social terms, is a strategic challenge for any businesses that intend to innovate and be leading figures in the digital revolution. Assessing the common benefit is essential for undertaking a solid path.

This basis gave rise to the idea behind RI-GENERA, the new service of Unindustria Reggio Emilia which promotes companies’ economic and environmental sustainability, thanks to the tools made available by digital transformation.

It is a starting point for thinking sustainably and supporting any associated companies in launching projects and collaborations that can help create new supply chains. It also helps encourage the review of current business models.

RI-GENERA promotes a reduced environmental impact, facilitating processes of industrial symbiosis between companies and innovative start-ups, reusing company production waste and residues, but also improving efficiency and energy savings, with a positive economic impact.